Search Engine Optimization:

SEO-Introduction

Internet has become a powerful marketing source. Many websites are available in the internet, fulfilling various purposes. These websites need to be in the top rankings in the search engines to maintain its popularity and to increase the volume of traffic to the site. Search Engine optimization (SEO) serves the above purpose. If the pages of the website are optimized with high targeted key words, the rank of the site increases. Higher the rank, higher is the amount of visitors to the site.

Maintenance of Ranks:

Search engine Optimization involves a number of techniques to increase the ranking and sales of the website through search engines. Some of the points to be noted for Search engine optimization are

Keywords:

The web pages should be rich in content, communicative and item-specific. The web pages should contain the highly specific keywords which are frequently searched by the users. This helps to increase the position of the website in the search engine. For optimization purpose, the pages should be checked with keyword density analyzers.

Good Content:

The content of the website should be periodically updated so that it becomes alive and effective. The website should contain good content for the visitors to use it efficiently. Also, the content flow throughout the page should be relevant. Thus clarity and relevancy are the key points to be noted for search engine optimization.

Accordant Title Tags:

Relevant title tags and meta tags should be given to the web page for user convenience. The title tags should be shorter in length with 6-8 words and should not be too critical to analyze. The description tag is also required to describe briefly the content of the web page. Readability will also increase the number of visitors to the site.

Web Design Factors:

The factors involving web site design also affects the ranking of the website. Some of them are;

Frames:

Certain search engines are not compatible using frames. For the website which uses frames, they should also use NOFRAMES section in each page to avoid the above said backward compatibility of certain search engines.

Better Indexing:

Avoiding graphics in the web pages containing keywords will help in better indexing of the search engines. If the html code is less, then the search engine can access it faster and easier. Search engines are not comfortable with the pages which are more than 100 Kbps.

Things to be Avoided:

Flash should be avoided in a web page since it takes more time to explain a single concept and also to load. PDF s should be avoided since there is no summary of the concept in the HTML. This reduces the ranking of the website. Frames also should be avoided.

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